Amy Zwagerman I Brand Strategist + AI Researcher 

I've spent 25+ years building brands. First inside FOX, ESPN, MGM, and Paramount, then for founders through my own practice, The Launch Box. Across all of it, I've worked on the same problem: helping people get clear on who they are so everything they put into the world actually sounds like them.

When AI started reshaping how people communicate, build trust, and show up professionally, I took that question into formal research. In 2026, I co-authored and presented a qualitative studyon how business leaders experience authenticity and ownership when AI mediates their communication. What I found reinforced what I'd always believed in practice: the strategic advantage isn't the technology, it's knowing who you are clearly enough to use it without losing yourself.

That insight now drives everything I do.