Marketing Shift

Marketing changed fast. Most playbooks didn’t survive.

Marketing Shift is where B2B marketing leaders break down what stopped working, what’s working now, and what they’re testing next—based on real pipeline results, not theory.

Each episode features CMOs, VPs of Marketing, and growth leaders from B2B companies sharing:

* What’s no longer driving pipeline
* What is working right now (with real examples)
* Experiments they’re running
* How buyer behavior is changing
* Where AI is helping—and where it’s hurting

No recycled tactics. No vendor pitches. Just honest conversations about what it takes to drive revenue today.

If you care about pipeline over vanity metrics, this channel is for you.

Subscribe for weekly episodes and short clips breaking down the strategies behind modern B2B growth.