Ehrenberg-Bass Institute

Based at the University of South Australia, the Ehrenberg-Bass Institute is the world’s largest centre for research into marketing. We are an independent, non-profit, research Institute.

Our team of 60+ marketing scientists are advancing marketing knowledge, busting pseudo-science and marketing myths, and teaching marketers how marketing really works and how brands grow. Through our Corporate Sponsorship Program we help companies all over the world to develop and benefit from a culture of evidence-based marketing.

http://www.MarketingScience.info