The GTM Mirror by Maria Hatzi

B2B growth conversations with the leaders, founders, and operators shaping how companies go to market.This is the Maria Hatzi channel — business insights on GTM strategy, business growth, leadership, and the real decisions behind scaling companies in tech and beyond.
I'm Maria Hatzi — GTM strategist and consultant with 10+ years of experience building go-to-market strategies, messaging frameworks, and enablement programs for IT and tech companies across Europe. I've worked across cybersecurity, cloud, and distribution — from large enterprise programs to early-stage startups.
Every conversation on this channel goes beyond the surface. Guests share what they've learned, what didn't work, and what growing companies are wrestling with right now — from market entry and positioning to team building, leadership, and execution under pressure. The GTM Mirror is my proprietary diagnostic framework for value proposition
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📩 maria@mariahatzi.nl
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