Marc Kandalaft Brand Architect 

Architect of brand systems & universes.
I’m an artist and strategist working at the intersection of branding, design, psychology, AI & visual arts.
For over 25 years I have been consulting brands, companies and creative teams around the world, helping them to create strong identities, narratives and ecosystems that go beyond esthetics.

I specialize in brand transformation, team leadership and long-term creative mentorship to ensure brands evolve intelligently and innovatively while being aware of their core. I also build and structure internal creative teams by training and guiding them to succeed with all that design has taught me. My expertise spans strategic storytelling, immersive brand experiences and the future of the creative industry.

I teach brand strategy at Penninghen (Paris) and brand identity at UQAM (Montreal), combining theoretical insights with practical applications.

▶ On this channel: insights on branding, creativity, AI, and visual storytelling.