Choose Creativity powered by the Lulu & Leo Fund

When students become confident learners, the likelihood for success is dramatically increased. Legendary Stanford psychology professor Albert Bandura has shown that “our belief systems affect our actions, goals, and perception. Individuals who come to believe that they can effect change in their lives and worlds are more likely to accomplish what they set out to do. [They] set their sights higher, try harder, persevere longer, and show more resilience in the face of [adversity].”

Marina and Kevin Krim established the Lulu & Leo Fund, which developed into Choose Creativity, in memory of their children Lulu and Leo, who were lost in a tragedy in October 2012. The organization’s work seeks to honor the role of creativity in their lives. Marina and Kevin developed the 10 Principles of Creativity directly from their experience of rebuilding their family and lives. To date, Choose Creativity has reached over 1,500 educators and 27,000 kids.