Luciana de Araujo Gil, PhD

Luxury strategy, consumer behavior and global marketing for premium brands that grow with meaning and relevance.

Welcome to Luciana de Araujo Gil's channel, PhD, Luxury Brand Strategist, Professor and Founder of Lux Group Solutions. With +26 years of international experience in marketing, consumer and brand strategy.

Discover how luxury and premium brands grow through cultural intelligence, emotional connection and strategic positioning (not just visibility).

You'll learn about:

Branding and luxury positioning

Consumer behavior

International marketing

Brand perception and value creation

Future of the luxury market

For leaders and entrepreneurs marketers who understand modern luxury and relevant brands.

📩 Consulting, conferences and alliances: Lux Group Solutions
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