Loretta Soffe

I’m Loretta Soffe—former Nordstrom EVP turned executive coach, consultant, and author.

I help ambitious women and global businesses grow revenue, lead with confidence, and thrive without burning out. My career journey took me from cashier to leading a $2B division at Nordstrom, and now I share those lessons through consulting, coaching, and my upcoming book Balance is Bullshit.

Here, you’ll find insights on leadership, career growth, and living fully—in business and at home.