Looper Insights

Looper Insights | Connected TV (CTV) & VOD Measurement 

Looper Insights has created the only dataset in the world that tracks any digital asset across Smart TVs, set-top boxes, games consoles, and streaming devices—covering both paid and unpaid/editorial placements.

Using our proprietary metric, Media Placement Value (MPV), we help marketers, distributors, and device manufacturers build a holistic picture of CTV/VOD performance for the first time—across platforms, devices, and placement types.

Working with partners globally, we share insights on:

- CTV & VOD performance measurement

- Streaming device and platform visibility

- Paid vs editorial placement impact

- Distribution intelligence across TV ecosystems

- MPV methodology and trends

Subscribe for data-driven perspectives on the future of Connected TV, s