Lili | Conscious Living

✨ Welcome to Lili | Conscious Living.

🌍 Chinese-born and shaped by life between East and West, I’ve spent much of my life moving between cultures and industries.

💼 With a background in luxury PR and brand building, I’m fascinated by how culture shapes the way people consume, think and behave.

🌟 Here, I explore culture, social change and business in China and beyond — and what they reveal about the way we live.

🍀 I don’t have all the answers. I’m here to observe, question and share what I discover along the way.

Welcome.🧡