LIKES DON'T PAY BILLS

Likes Don't Pay Bills explores what happens after the view, click, like and follow.

We examine how businesses in Ghana and across Africa use digital marketing to turn attention into customers and measurable business results.

Hosted by digital marketer Frederick Ebo Hinson, LDPB brings together conversations with founders, marketers, creators and business leaders, alongside practical breakdowns of content strategy, social media advertising, customer acquisition, analytics and the systems behind digital growth.

Expect real business stories, marketing lessons, case studies and practical ideas grounded in the realities of building and marketing businesses in African markets.

If you are a founder, marketer, creator or business leader trying to understand what actually works after the attention arrives, subscribe.

Attention is what gets you started.