Lex Borrero

Lex Borrero is one  of the entertainment industry’s biggest innovators and executives. A Billboard’s 40 under 40 honoree and co-founder of NEON16, Fast Company’s #1 most innovative music company. NEON16, led by Borrero, is a diversified entertainment and media company with ventures at the intersection of music, gaming, television, film and live events. 

Through dedication and diligence Borrero has galvanized the entertainment industry to place the Latin genre in the limelight transcending a Spanish speaking audience. 

His work on hit records for artists such as J Balvin, Selena Gomez, Maroon 5, Bad Bunny, and Justin Beiber has culled over 250 million records worldwide and achieved Billboard’s top 10 hits including "I Like It" by Cardi B, "In The Middle" by Zedd, “Dakiti” by Bad Bunny, among others. 

In 2021, NEON16 along with Borrero executive produced The SpongeBob Movie: Sponge on the Run which featured artists such as Snoop Dogg, Tyga, Becky G, Monsta X, and more.