Label & Legend

The stories behind the brands you buy.

Every week, Cart (our very curious shopping cart) rolls down the aisle to unpack how a consumer brand rose, fell, or fought its way back, and the strategy and marketing lessons hidden inside each story. From near-bankrupt toy makers to the ugliest shoe that conquered the world, we dig into what really happened, using public records, interviews, and reporting from trusted sources.

Animated. Researched. No fluff.

New story every week. Subscribe so you don't miss the next one.