La Paulade Wheel Co

La Paulade is a rider-owned longboard wheel company born in the European downhill scene.

It started with a simple goal: make longboard racing fairer, more accessible and more exciting. Through the La Paulade Race Project, we rethink how races are organised to create a level playing field where riding matters more than equipment advantage.

Alongside that mission, we explore new directions in wheel design—turning problems experienced by riders into real engineering projects, tested at speed and refined on the road.

This channel documents that journey: raw downhill and freeride runs, races, road trips, product testing, development stories and moments with the riders helping us push the sport forward.

This is not just about making wheels. It is about building the future of longboard racing together.

Rider-owned. Engineered for real roads. Built to push downhill forward.