kclemonadestands

Since 2004, Hy-Vee Supermarkets in Kansas and Missouri have held Alex's Lemonade Stands as part of Midwest Lemonade Days, raising more than $750,000 to fight childhood cancer.

Like Alex and her first lemonade stand, Midwest Lemonade Days started small and grew. One Hy-Vee store's support for a local family has blossomed into a community effort throughout Kansas and Missouri. In addition to hosting lemonade stands throughout the year, Hy-Vee has championed children affected by childhood cancer through marketing initiatives and sponsorships, including partnerships with the Kansas City Royals and 7-Up Bottling. It is through this relationship that Alex Gordon of the Kansas City Royals, a 2012 Roberto Clemente Award nominee, became a supporter of ALSF.