Dalenna Barreiro

Welcome to Start Ugly!

This channel is about real life, real growth, and real conversations.

I’m sharing my journey of building a business from the ground up—vendor markets, baking, permits, and figuring it out along the way. I’m also a writer, and for the longest time… that was something I kept to myself.

I never told anyone how much I loved writing. I never said out loud that I wanted to write a book. It felt too big, too risky, too easy to fail at. So I stayed quiet… until I didn’t.

One day, I took a chance on myself. I started writing anyway—no guarantees, no validation, just passion. And now? That book is out in the world, doing better than I ever imagined.

But it’s more than business. We talk motherhood, marriage, divorce, homeschooling, working from home, toxic jobs, and starting over.

This is a safe, non-judgmental space to learn, grow, and be real. No perfection. No filters. Just progress.

Because sometimes the best way to start… is ugly.