Jorge Horst

Jorge Horst is an AI SEO consultant based in Argentina, specializing in Generative Engine Optimization (GEO) and Large Language Model Optimization (LLMO). With a decade of multilingual SEO experience across regulated industries — including pharmaceutical SEO for ALK-Abelló across eight European and North American markets — Jorge helps brands become the source that ChatGPT, Claude, Perplexity and Gemini cite when users ask questions in their category. He writes about AI-driven search strategy at jorgehorst.com and speaks two languages (English and Spanish). His framework combines entity consistency, structured citability, and measurable AI visibility tracking.