Jonathan Eifert

Brand strategist for classical music. Founder of Gold Sound Media. Creator of Classical Post. Based in New York.

I’ve spent fifteen years building visibility for classical musicians and performing arts organizations — from the Van Cliburn International Piano Competition (45M+ webcast views) to the campaign for Awadagin Pratt’s STILLPOINT album that earned Jessie Montgomery a GRAMMY®, and led the GRAMMY campaign that earned the Miró Quartet their first-ever nomination.

Here I break down how artists build their brands, share highlights from concerts in New York, and develop the thinking behind the GOLD Framework — the methodology I use to position artists and organizations in the algorithmic age.

I’m writing a book on this subject. If you want to follow the ideas as they develop, subscribe.

For my podcast Classical Post — long-form interviews with Hilary Hahn, Klaus Mäkelä, the Danish String Quartet, and leading artists worldwide — visit my other channel linked below.