Joel Primus

Entrepreneur. Filmmaker. Author. Adventurer.
I’ve built brands, made films, written books, and chased adventure across the globe—but my real passion is exploring how to live well and live fully. I founded Naked Underwear ($17M raised, global retail) and co-founded Kosan (nearly $1M Kickstarter in 30 days). I’ve written Getting Naked and Good Boy, Bad Boys, and made award-winning documentaries like Raising Global Citizens.

This channel is where I share my world—stories and series on wellness, business, rewilding, and travel.
🎥 REVIVE – Building Naked Revival from the ground up.
🌲 FINDING NOWHERE – Reconnecting with the wild and our roots.
🌍 RAISING GLOBAL CITIZENS – Why travel matters for raising compassionate kids.

From the bustle of city life to the quiet rhythms of my farm outside Vancouver, and onward to the farthest corners of the world, I invite you to explore what it means to live with purpose, curiosity, and adventure.