Jessica Boylen - Outlier Lab

For established Etsy sellers who are tired of burnout, stalled growth, and chasing every trend. This channel is for sellers who’ve hit a plateau and want sustainable momentum instead. I’m a six-figure seller with 4+ years of experience across multiple shops, and inside the Outlier Lab I share the frameworks and strategies that build repeat-buyer ecosystems, strengthen customer alignment, and create growth that compounds over time — without endless redesigns or listing overload. I also explore the future of e-commerce and how evolving buyer behavior, platforms, and technology will shape the next wave of opportunity for independent sellers.