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Like Video Titles, Video Descriptions play a dual role of enabling Video SEO through relevant keywords AND providing viewers with descriptive text about the video. The Video Description can also provide natural pathways to other chapters in the video, links to your website, links to social media, links to other videos or further reading/resources.

Unless you are an approved Partner in YouTube’s Partner Program, (minimum 1,000 subscribers) you won’t be able to add clickable “Call-to-action” (CTA) link annotations that drive to your website directly from your video. So the only other way to add links directly in the Video Descriptions.