Jason Chappel

Are you an eCommerce founder who wants to grow profitably without the guesswork?

I’m Jason Chappel, founder of Defiant and creator of eCommerce Growth Made Easy. Here, you’ll find:

Fix it in 5: quick, 5-minute solutions to real eCommerce problems.
Podcast episodes packed with insights for scaling your DTC brand.
Deep-dive training on pricing, forecasting, Customer Lifetime Value, budgets, and more.

This isn’t about hacks or trends. It’s about the fundamentals, making sense of your finance and marketing to help you understand and leverage your numbers, outspend competitors, and build a business that lasts.