The Yield Doctor with James Deaker

This is the place for everything you want to know about how Digital Media Display Advertising Marketplaces work.   Brought to you by James Deaker, also known as the Yield Doctor.

I cover everything from how Publishers set their prices and run their Yield Management teams to how Marketplaces run their Auctions using a mix of informational videos and interviews with industry experts

I send occasional updates through my “Yield Doctor” newsletter — focused on what’s working right now in digital advertising.
See below for the link.