iSPARK Consulting™ Krista Benoit

iSPARK Consulting™ is the leader in leveraging sport as a catalyst for business and economic activity. Since 2000, we have infused sport associations, destinations, and private enterprises with the energy, passion, and engagement of sport. We transform events, sponsorship, marketing, and sport tourism initiatives with creative genius and flawless execution. In addition to creating and managing all aspects of sport-inspired™ and gamified events and activations, branding, sponsorships, and bids, we also provide coaching and training, marketing and communication services. Our professional staff is led by iSPARK™ founder, Krista Benoit, and includes seasoned subject-matter experts in strategy, event production, negotiation, marketing, communication, design, multimedia, public and media relations, logistics, and delivery. We are a Canadian company with headquarters in Ottawa-Gatineau and work with sport associations, games organizations, private enterprises and destinations.