iBS Publications

is BullShit is about myth, identifying, defining, & debunking myths. Storytelling and metaphors are used to explain the current situation (aka myth), define the myths, and recommend a way forward. Metaphors are used as individuals make sense of the unknown through metaphor and analogous - relate the new to what you do know (the present). is BullShit is a dialectic endeavor to seek and tell the truth through brutal honesty and radical transparency.

Is Bullshit is series of books similar to the for dummies book series in that each book discusses a specific topic and provides information. is bullshit is focused debunking, refuting, and dispelling myths through stories and anecdotal, empirical data.

The is Bullshit book series demystifies why social norms, the standard way of doing things, and life advice is wrong in many cases. Logos is not important in todays world of social media, impulsiveness, pleasure seeking, short attention spans, instant gratification, and fast reaction times.