IRO IRO (@iroirozerowaste)

“The next big thing is lots of small things.”
We are a circular design collective based in Jaipur. With the aim to push innovation in upcycling, every year we create a collection to tell a unique story about the unseen and under-appreciated anthropogene. We create elevated clothing and textiles from waste, (and in the process of upcycling, utilize crafts and knowledge indigenous to India), that are highly functional, designed to last and communicative legacies for our patrons. We collaborate with other businesses to upcycle their waste into functional art pieces (fashion and interior) and help them go circular. So far we have upcycled about 10 tonnes of waste off-cuts into handcrafted fabrics saving 200 tonnes of CO2 from entering the atmosphere.
Quality + design + upcycling builds a unique value proposition within a craft, allows a craftsperson to dictate their wage instead of accepting a barely minimum wage given to them and creates quality income opportunities in villages.