Iris Smit | Business, Beauty & BTS

Founder & CEO of The Quick Flick. Forbes 30 Under 30. 

Iris Smit is Australia's beauty innovation queen, having erupted onto the small business scene in 2018 with her game-changing winged eyeliner stamp, as featured on Shark Tank Australia. After the success of her eyeliner stamp, Iris released a range of beauty tools to her loyal customer following, including a makeup eraser pen and 2-in-1 eyeliner and lash adhesive pen. Most recently, The Quick Flick brand has expanded into the evolving 'skinscreen' category, with the launch of two SPF 50+ skincare products, Quick Screen in late 2021. 

With her innovative beauty solutions loved worldwide, The Quick Flick  is now available in Australia, NZ, United States, United Kingdom, Germany and the UAE. 

Always striving to challenge beauty standards, Iris is paving the way for ‘real beauty’ marketing and opts to use customers instead of ‘models’ and bans the use of airbrushing and digital retouching in all The Quick Flick advertising.