INVOKE isdata

INVOKE started in 2016 as a not-for profit organisation working to promote and harness grassroots volunteerism for social, economic and political empowerment.

INVOKE gained recognition for our work on data analytics to profile voters in Malaysia’s 14th General Election. Using big data analytics and machine learning algorithms, INVOKE was able to predict voter’s political inclination and deliver matching campaign messages to groups of persuadable voters.

INVOKE was the only organisation in the world that predicted the outcome of Malaysia’s 2018 election correctly against a widespread belief that the incumbent administration would be re-elected.
INVOKE also successfully combined data analytics with social media messaging to reach millions of voters. At the height of the 14th General Election, our social media assets had the most extensive reach among Malaysians, serving news and updates on a variety of subjects.