In So Many Words with Shane Lukas

Hard truths for nonprofit and mission-driven communicators.

In So Many Words with Shane Lukas is a solo podcast about nonprofit communications strategy — how the language of this sector changed, who decided, and what it cost. One argument an episode. One framework you can run that week.

Most of those changes were real decisions, made under real pressure. The show is about what happens next: when a choice made in fear gets left in place long after the fear has passed.

Made for nonprofit communications directors, nonprofit marketing directors and foundation communications teams — the people accountable for what an organization says out loud, and rarely in the room when it changes.

Shane Lukas founded A Great Idea, a brand communications studio working with nonprofits and foundations. Two-time TEDx speaker, thirty years an organizer.

Launches Monday, November 9, 2026 with three episodes, then new episodes every other Wednesday.

insomanywordspodcast.com
Speaking — shanelukas.com