Calvin Innes - Fandom Creative Strategist

Fandom is the most powerful force in modern marketing, and most brands are getting it wrong.

I'm Calvin Innes, a fandom and pop culture strategist with 25 years turning passionate communities into business growth for brands like Sony, Adidas, HBO, Unilever and Lego. I'm also the author of Fandom Power.

This channel is where I break down how fandom actually works, and how any business can build it. Expect practical strategy on turning customers into fans, deep dives into what sport, gaming, anime and music get right, and honest takes on the campaigns winning (and losing) in culture right now.

If you're a marketer, founder or brand-builder who wants to stop renting attention and start earning belonging, subscribe. New videos regularly.

Learn more: calvininnes.com