INJURY

www.theinjury.com.au

Founded in 2004 in Sydney, Australia by Eugene Leung, INJURY is a state of mind, inspired by wanders through global sub-culture, with an unmistakable sense of identity. 

INJURY went beyond fashion and is now a multi-disciplinary creative lab for all medium that co-exist between virtual and the real. In collaboration with REAL PARENT, the brand has recently released exclusive AR Fashion wearable NFTs and audio-visual NFTs with Crypto Fashion Week and DressX, which are now all sold out on foundation.

Their recent 2021/ 22 fashion film ‘The Butterfly’s Dream’ debuted at Afterpay Australian Fashion Week in June 2021 was the first-ever 100% CGI Fashion Film in Australia, and the film is officially selected as part of ASVOFF 13 (A Shaded View of Fashion Film, founded by Diane Pernet), Fashion Film Festival Milano and Bucharest Fashion Film Festival; also selected as a featured fashion film on SHOWstudio.