INDIEHOUSE modern fragrances

I'm Carrie Hadley, founder and perfumer at INDIEHOUSE modern fragrances in Atlanta. This channel is where I talk about scent the way I would if you were standing in the shop with me — what to wear, why a note works, and who's making the most interesting perfume in the world right now.

I trained in Grasse and Florence, and I serve as an ambassador for the Italian Trade Agency, which means I spend a good deal of time in Europe with the people behind the bottles. Those conversations end up here.

You'll also find our blending workshops, our Algorithmic Perfumery lab — the only permanent in-store installation of its kind in the country, where you compose your own formula — and dispatches from fragrance week in Florence and Paris.

Come see us at Phipps Plaza in Buckhead, open seven days a week, and in downtown Alpharetta, open daily except Monday.

Over eight thousand guests have blended with us over the past 7 years. We're saving you a seat.