Ruoyun (Rauren) Xu Killian

Hi, I'm Ruoyun (pronounced Rauren). I'm your social media grandma who has been doing social media marketing since before some of you were even born. We dive deeper beyond the surface tips of how to optimize your Instagram, Facebook, or Tiktok so that you can understand why content goes viral happened and how to navigate when the algorithm inevitably changes again. 

Powerful businesses and brands are built on a community that loves your content universe. How a business can continue growing sustainably hinges on the motivation of the people behind the brand from the customer to the employees. 

Whether you're a marketer, creator, or business owner, you're all humans behind the brand. This channel is not only about understanding how social media trends and algorithms are changing but also about how you can navigate this change while honoring your human self and not bur out. 

Let's start humanizing the way we do marketing and business and in turn, we can humanize our world.