Ilk London

Why ilk?

How you look is an expression of who you are. It’s a statement: This is me. From the moment you get up in the morning and stare blearily into the mirror, you’re making decisions about the things you’re going to say to the world without ever opening your mouth. What sort of man am I? What do I believe in? Who am I going to be today? 

It’s true that being a man isn’t what it used to be. Thank goodness. Gone are the traditional straight-jacketed gender roles and all those tedious ‘blokey’ rituals. Rumour has it, this means masculinity is in crisis. We don’t really see it that way. We prefer to think of this as a golden age, when ‘being a man’ gets to mean exactly whatever the hell you want it to mean.

You choose your ilk. We’re here to help.