International Journal on Recent Trends in Business

The International Journal on Recent Trends in Business and Tourism (IJRTBT) (Online ISSN: 2550-1526) is an international, peer-reviewed, multidisciplinary, scholarly, refereed journal published by Lincoln University College, Asia Pacific Higher Learning Sdn Bhd.
IJRTBT focuses on advancing knowledge in business and tourism through original research, reviews, and scholarly articles covering areas such as management practices, entrepreneurship, marketing, finance, sustainable tourism, policy, and innovations in related fields.
The journal encourages evidence-based research and critical discourse, contributing to the global development of business and tourism as both academic disciplines and professional practices.
IJRTBT is an open-access journal, published in January, April, July, and October.