Alicia Perkins | Executive Strategy & Positioning

I’m Alicia Perkins, founder of The Positioning House.

I work with executives who are making important decisions about what comes next in their careers, how they’re being understood inside the organization, and what their experience should now make possible.

Here, I break down the situations that start to matter more as your career gets bigger: choosing the right next move, navigating reorgs and leadership changes, understanding whether your authority is actually growing, preparing for executive selection, and making sure the market is not only calling you for work you’ve already outgrown.

I also talk about the parts of executive careers that are easy to miss until they start costing you time: when a bigger role adds very little new ownership, when your reputation stops traveling, when the strongest evidence for your next role is buried somewhere earlier in your career, and when a “good opportunity” keeps proving the same thing about you.