Institute for Advertising Ethics

The Institute for Advertising Ethics (IAE) is a 501c3 non-profit built to address the urgent and complex issues of ethical standards and practices across all aspects of advertising communications. 

We incorporate the vision of Wally Snyder, a member of the Advertising Hall of Fame, Andrew Susman, an entrepreneurial advertising executive and Linda Thomas Brooks, the CEO of the Public Relations Society of America. Its advisory board is an exceptional group of market participants, educators, and government officials. 

The IAE spearheaded the idea of certification and launched the Certified Ethical Advertising Executive (CEAE) in 2022 with the University of Texas at Austin.  The CEAE is intended to empower a generation of ethical advertising executives who can promote ethics in the industry, turning ethical frameworks into actionable steps, promoting leaders who can help organizations detect and mitigate ethical risks and developing professionals who communicate about ethical challenges.