HowNOT2 BTS

Sharing our Playbook!  Our online climbing shop grew from $30k to $300k a month in sales in 2024 and we had 160M views across all platforms.  We build systems and share them publically to be helpful to anyone else in this space.  Join us as we work on getting to $1M a month in sales and 1B views a year.

Our main channel is https://www.youtube.com/HowNOT2 and our climbing store is https://www.hownot2.com/