Home Fragrance Academy

A few years ago Tamar and I were making wax melts in our kitchen at 4am before heading to our day jobs.

No business degree. No investment. Just a desire to build something of our own.

That small side project grew into three home fragrance brands - Cosy Aromas, Craft HQ and Waxkind - generating over £7.5M in sales and 300,000+ orders shipped before we sold the business.

On this channel I share exactly what worked. Real marketing systems, no theory.