Hire Your Food

Why do we eat what we eat—even when we know better?

At Hire Your Food, we look at food a little differently.

Instead of asking only, “Is this healthy?” we ask:

**What job am I hiring this food to do?**

Comfort me? Energize me? Reward me? Help me belong? Get dinner on the table fast?

Welcome to Body Inc., where Willpower is an overworked middle manager, Cheeseburger interviews beautifully, and your microbiome would really appreciate being consulted before the next hire.

We’re Paul and Christiane Robillard, authors of *Hire Your Food*. Through humor, everyday food situations and Jobs-to-Be-Done thinking, we explore why we make the food choices we make—and how to become a little more intentional about who gets hired.

No food police. No morality test at dinner. Just better interviews.

Hire Your Food™
What job are you hiring your food to do?

HireYourFood.com