Hey Brother Johnny

Hey brother! Thanks for checking out my channel. I hope you stay a while, and become a part of the brotherhood. 

I'm Johnny Cole, and I create #brothercore content to support men and boys in learning how to be our best selves, rather than succumbing to society's rigid, limiting definitions of manhood and boyhood. I founded my men's work organization Hey Brother Co. in January 2023. After years of feeling like I just didn't fit in with other boys and men, I realized:
- I'm not alone
- There's nothing wrong with me
- There are SO many other men and boys who struggle with the fundamental question of "What kind of man do I want to be?"

Since then, I've led men's retreats, groups, and workshops for 1000+ boys and men around the world, founded a high school mentorship program in my hometown of Oberlin, OH, and have created digital media on TikTok and Instagram that has reached millions. 

So, my brother, are you ready to upend the manosphere and change the world?