HELEN OF TROY APPAREL®

Welcome to HELEN OF TROY APPAREL®

Eco-luxury sport, movement, and travel wear designed for refined everyday living.

Founded in Beverly Hills, the brand was created to move effortlessly through sport, travel, and daily life — without compromising elegance, comfort, or responsibility.

Each piece is crafted using sustainable materials and low-waste production, designed to maintain its structure, softness, and presence over time. At the core is our signature crest — a symbol of strength, resilience, and elevated simplicity.

On this channel:
• Collection previews and lookbooks
• Styling for sport, travel, and everyday wear
• Behind-the-scenes design and development
• The story behind the crest
• Collaborations and creative direction

We allocate 2% of revenue to carefully selected initiatives supporting ocean conservation, animal welfare, and women’s empowerment.

Subscribe for a more refined approach to movement, style, and living.

HelenOfTroyApparel.com