Guilherme Diaz-Berrio

Head of Marketing Analytics turned educator. I spent years telling CMOs where their millions were actually going — now I teach marketing scientists, analysts, and leaders how to do it themselves.
Author: "Data Analytics for Marketing with Python" (Packt)
Founder: Pinemarsh Consulting
Founder: MarketingScience.dev
Instructor: Marketing Science Bootcamp (Maven)
Topics: Marketing Mix Modeling · Bayesian MMM · Google Meridian · Geo-experiments · Attribution · Causal inference

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