Guerassim Nikolov

Guerassim Nikolov is a businessman and entrepreneur who is renowned for his knowledge and expertise in business planning, business development, strategic planning and customer service. An excellent manager and leader, Nikolov is the Group CEO and founder of SportPesa. 

Fluent in Russian, Bulgarian and English, Nikolov began his career in the entertainment industry in Sofia, Bulgaria, working as a manager at Casino Rodina, before moving to Nairobi in 1999 to manage the Grand Regency Casino. In 2001, Nikolov established his first start up, First Lotto Ltd, which was based in Nairobi, and in 2014 he founded his second company, SportPesa, which focuses on empowering communities through the power of global sport.