GreenCons Project

GreenCons: Conscious Lifestyle: Increasing Anti-greenwashing skills and competences of Adults

Greenwashing is a growing concern, as companies increasingly use marketing tactics to mislead consumers about their environmental impact. GreenCons aims to empower adults by providing them with the necessary tools to navigate this complex landscape.

Through research, data collection, and educational initiatives, the project will:
✅ Analyze adult attitudes toward greenwashing through structured focus groups
✅ Investigate corporate greenwashing practices worldwide
✅ Develop resources such as the Anti-Greenwashing Handbook to support awareness and education

The Erasmus+ KA2 GreenCons Project nr.: 2024-1-DE02-KA220-ADU-000244343 is cofunded by the European Union.