George Nenni - Generations Digital University

Learn how to use Google Analytics 4 (GA4) to track what’s working, stop what’s not, and finally make your dealership marketing dollars count — with simple, focused video training.

Led by industry veteran and Amazon best-selling author George Nenni, we help car dealerships cut through the complexity of digital marketing to maximize their ROI. With over 30 years of automotive marketing expertise, we're your trusted partner in understanding what really works in digital advertising.

On this channel, we break down:
📊 Google Analytics 4 mastery
🚗 Vehicle Listing Ads (VLAs) optimization
💰 Performance Max strategies
📱 Paid search & social media effectiveness

Whether you're a single dealership or managing multiple locations, our channel provides actionable insights to help you navigate the complex world of automotive digital marketing.

Hit subscribe and the notification bell to stay updated on the latest automotive digital marketing intelligence!