Gavin Somers

Business reporting should do more than display numbers. It should give people evidence they can understand, challenge and safely act on.

I'm Gavin Somers, an analytics engineering consultant and author of Your Numbers Don't Match. On this channel I explain how reporting integrity, metric definitions, semantic layers, analytics engineering and AI-ready data combine to create Reporting Trust.

Expect practical explainers, whiteboard walkthroughs, reporting teardowns and technical demonstrations covering disputed KPIs, source-to-report lineage, dbt, Snowflake, BI, spreadsheets, dashboards and trustworthy AI.

This channel is for founders, finance and operations leaders, data leaders and analytics practitioners who want decision-grade reporting—not just more dashboards.

Resources, book and ways to work with me: https://gavinsomers.com/