FWD Consultancy We build & grow brands

Sharing original FREE content by Dahlia Zayed founder 
FWD Consultancy.
We build & grow brands 
Consumer, Corporate, Retail 
Middle East & Africa markets  .


✔️ New markets entry strategy both MEA companies going to Europe or global companies coming to the region including full commercial strategy and RTM.

✔️Relaunching heritage brands with relevance including portfolio optimization to revert to profitability.

✔️Innovation  full process from ideation to launch - within same category or new category.

✔️Retail strategy and shopper marketing for execution with excellence MT, TT, and Ecommerce.

✔️ Communication strategy including packaging, creative and media .

✔️Workshops facilitation - Strategy, innovation, creative.


Oriental Weavers, Halwani Bros, Blu tech, Misr cosmetics, Beiersdorf , Raya Foods, Arma, Eva, Selah ElTelmeez,  Mondelez, Global Data , Tetra pak , TBS, Coca-Cola, Domty , The Grocery,  Hayel Saaed HSA.. to name a few clients

d.zayed@fwdegypt.com