Araceli Koehler, MBA

FROM SCRATCH is an interview style show featuring entrepreneurs who built something real no inherited wealth, no fancy pedigree, just grit and a plan they figured out as they went.

We start local: business owners in our own community who turned an idea into a livelihood without a formal background in business. 

As the show grows, we'll bring in entrepreneurs from across the state and eventually the country but the mission stays the same: real, unfiltered conversations about what it actually takes to build a business from nothing.

Each episode traces a founder's full story — the childhood that shaped them, the leap they took, the mistakes, the breakthroughs, and where they stand today. You'll hear their three biggest business tips, their hardest struggle, their proudest win, and the numbers behind their growth — including the highest revenue milestone they've hit.

No scripts. No highlight reels. Just real people who built something from scratch.

Hosted by Araceli Koehler, MBA.