FLWL - FromLahoreWithLove

Launched in 2012, FLWL (From Lahore With Love) began as an intimate archive of a city seen through the eyes of its founder, Sonya Rehman, culture journalist and author. What started as a small digital space on Facebook, and later on Instagram, soon became a postcard company. Over the years, FLWL's postcards found their way into spaces such as; Liberty Books, the Walled City’s shop in Androon Lahore, Kayal, and Polly & Other Stories.

Today, FLWL returns with a deeper purpose. While our name was born in Lahore, our lens now spans the whole of Pakistan. We exclusively spotlight the country’s art, culture, and heritage - featuring the artists, thinkers, archivists, storytellers, and changemakers shaping our nation’s collective identity. Hence, FLWL is no longer a merchandise store, we’re a digital magazine proudly focused on celebrating Pakistan’s creative soul.